I have been a Silicon Valley CMO and CPO holding senior executive positions at Oracle, Apple, Siebel Systems and C3 AI. I have been a General Partner in two venture capital firms. I am also the founder and former CEO of a startup initially known as GreenFig and is now called Ziplines Education.

I am currently the CEO of Traction Gap Partners, a Market Engineering advisory firm. TGP provides strategic advice using principles from the book, “Traversing the Traction Gap” and the Traction Gap Framework (TGF).

My experience in business and technology include:

◆ C3 AI - As CMO, I helped to engineer a new category - Enterprise AI - and established C3 AI as the category leader.
◆ Siebel - Over 10 years, I led the marketing, alliances, & product divisions. During my time, Siebel grew from $4M to $2B annual revenue.
◆ Apple - I led an engineering division where we developed multiple Apple software products.
◆ Oracle - I joined Oracle when it was an early stage startup; I led the Unix product division.

Some of my investment successes…

◆ Marketo - First investor in Marketo, when it was just a concept. Served on its board for 7 years to the IPO. Acquired by Adobe for $4.75B.
◆ C3 AI - A first investor in C3 AI. Asked by Tom Siebel to help form initial business plan. Served on Advisory Board for 4 years. IPO in 2020.
◆ Vlocity - Early investor. Provided input on Vlocity’s partner strategy. Recently acquired by Salesforce for $1.2B.
◆ Doximity - A first investor in Doximity, when it was just a concept. Served on its board for several years. IPO in 2021.